Using label-value pairs in templates

For the most part, email templates consist of a label/value pair surrounded by text or graphics, depending on the format of the template. The label is a keyword such as Action. The value consists of data or commands (for example, Submit). A value can be specified in the templates or obtained from the configuration information. The  is not case sensitive when parsing the labels. The following table lists valid labels; each label is discussed in more detail following the table.