About Calbro Services

Calbro Services, a large, global company, is headquartered in New York City and publicly traded on the New York Stock Exchange. The company has 27,000 employees in 240 offices located in 20 countries. The following table describes Calbro Services key business services:

Service	Description
Online banking	500 ATMs in major cities
World wide web (WWW) presence	Corporate site and online brokerage services
Discount equity brokerage	Online and storefront services
Sales force automation	Automated sales activities such as leads, orders, reports and so on
Customer support	Support centers in the United States, Europe, and Asia
Mass Marketing	World-wide marketing campaigns aimed at making Calbro Services a household name

Revenues

Calbro Services has revenues in excess of $18.5 billion dollars, with over $308 billion in assets. Their online banking and discount equity brokerage services are their key revenue generators.

Business Strategies

Already a leader in the discount equity market, Calbro Services has plans for growth in the banking, brokerage, and financial services arena. They also want to ensure that their investments in technology provide a good return on investment as they offer more services and products globally. Calbro Services expects to increase their operating revenue by increasing their gross margin 4% over the current 44%.

BMC Dashboards for BSM at Calbro

IT management at Calbro wishes to gain access to a highly interactive dashboard, which would give them a holistic view of their critical business services in a single pane of glass. By interacting with key performance metrics for business service management, they expect to keep a close eye on their IT services and accelerate the alignment of IT with their business goals.

Calbro plans to build a custom dashboard that shows all of their critical business services, including in-context metrics and KPIs showing associated planning and financial metrics.