Calbro Services company example

In the BMC Remedy IT Service Management (BMC Remedy ITSM) documentation set, a fictional company named Calbro Services helps explain how BMC Remedy ITSM principles and procedures are used in practice.

Although Calbro Services is a fictional company, it is based on research of actual BMC customers. Learning how Calbro Services manages common IT Service Management scenarios should prove useful as you use the BMC Remedy ITSM applications in your own environment.

Calbro Services, a large, global company, is headquartered in New York City and publicly traded on the New York Stock Exchange. The company has 27,000 employees in 240 offices located in 20 countries. The following table describes key business services in Calbro Services:

Key business services

Service	Description
Online banking	500 ATMs in major cities
WWW presence	Corporate site and online brokerage services
Discount equity brokerage	Online and storefront services
Sales force automation	Automated sales activities such as leads, orders, reports, and so on
Customer support	Support centers in the United States, Europe, and Asia
Mass marketing	World-wide marketing campaigns aimed at making Calbro Services a household name

Calbro Services company example

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